Complementary and alternative medicine (CAM) is the term for medical products and practices that are not part of standard care. Standard care is what medical doctors, doctors of osteopathy and allied health professionals, such as registered nurses and physical therapists, practice. Alternative medicine means treatments that you use instead of standard ones. Complementary medicine means nonstandard treatments that you use along with standard ones.
Tuesday, September 07, 2010
Nonprofits duke it out in court over brand identities
According to the report, Susan G. Komen has taken legal action against numerous nonprofits for using the phrase "for a cure" in their names or for using the color pink, two hallmarks of Komen's brand. And the Lance Armstrong Foundation went after a foundation called "HEADstrong" for bolding the word "strong" and for using a gold color in its logo similar to the yellow used in "LIVESTRONG".
But many of the groups being charged with infringement say they had no idea that their brands were similar those of these major groups. Others contend that colors and simple, common phrases like "for the cure" cannot be owned by a single nonprofit. Read more...
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