Saturday, July 24, 2010

Researchers urging ban on point-of-sale tobacco advertising

Stanford University Medical School researchers recently conducted a survey in which they found that point-of-sale tobacco advertising greatly influences teenagers' desire and willingness to smoke. According to the survey, teenagers who frequent establishments where this type of advertising exists are more than twice as likely to try smoking than those who do not visit them.

More than 2,000 teenagers between the ages of 11 and 14 years old participated in the survey, which recently appeared in the journal Pediatrics. Experts believe the study is a major eye-opener into the effects of direct tobacco advertising on young people.

"The tobacco industry argues the purpose of advertising is to encourage smokers to switch brands, but this shows that advertising encourages teenagers to pick up a deadly habit," explained Lisa Henriksen, a senior research scientist at the Stanford Prevention Research Center, and author of the study. Read more..

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